Homeowners Value Preserved Natural Settings Over Golf Courses

Homeowners Value Preserved Natural Settings Over Golf Courses

There’s more to life than golf.

At least that’s the ever-increasing opinion amongst homeowners. There has been a distinct shift among affluent buyers seeking real estate in high-end communities: golf is out, nature is in. According to a recent article in the Wall Street Journal, “Luxury Home Developers’ Latest Pitch: Unspoiled Nature” (November 5, 2015), a growing number of families are eschewing big-ticket golf communities in favor of preserved natural settings. “We’ve seen a definite shift in buyer behavior in the past few years,” says Jack Fisher, Owner and Founder of French Broad Crossing, a Western North Carolina mountain community located on beautifully preserved land along the French Broad River. “Families are looking for a more authentic connection with nature, a place they know will be around for generation after generation.”

Large nature preserves are the place to be

An increasingly large number of high-end real estate developments now have large conservation tracts as the main draw or amenity. The reason is surprisingly simple. That’s what homeowners want. They don’t want golf. They don’t want excessive club fees and the attendant headaches. They want nature in all its glory, and as the WSJ article explains, they’re willing to pay a premium “to live near a piece of shared, unspoiled nature,” especially if it’s preserved land. At communities such as French Broad Crossing, buyers can be sure that their land is protected forever since it is held in a conservation easement—a legal designation that safeguards against future development.

Want to learn more about French Broad Crossing?

To see this property is to fall in love at first sight. The French Broad River, the majestic Blue Ridge Mountains, the sweeping views, the freedom to live life on your own terms…it’s all here waiting for you. To learn more about the living experience at French Broad Crossing or our other Preserve Community, The Preserve at Little Pine, please contact our sales office at or call us at 866-947-9629.